The piece was created as a reaction to our oversaturation with artificial visual stimuli. We consider it normal to spend a large part of our time immersed in the imagination of someone else, often spending the majority of our time in such environments – but the threshold between self and other, the forced virtual and the “real” becomes fuzzy. Instead of presenting a manipulative advertisement, this billboard returns the viewers’ attention back to reality. But this image is not at all clear. The mirrored lamellas form a collage, a reality composed of segments. The image composes and recomposes in repeating cycles, and each new image is only a version of reality – similar to those that preceded it, but never the same.